Stay

Coinciding with World Suicide Prevention Day, Campaign Against Living Miserably (CALM) release a powerful ad with a simple message for anyone struggling with life: “Stay.” Directed by Simon+Ben, the film is the centrepiece of an emotive campaign that aims to reach out to anyone who’s struggling to tell them “Things can change” and to say “Just stay." The film features four people from the UK, all of whom share their personal stories and appear on camera to help end the stigma around the subject of suicide. It also features a bereaved father who lost his son to suicide in February. His son left a note asking his family to campaign for better mental health provisions for people struggling. All of these voices come together to tell people who might be struggling that there is hope.